Winchester sees big impact on student recruitment
The University of Winchester has seen a huge uplift in student recruitment performance compared to the previous years recruitment cycle, following a range of different digital marketing initiatives delivered by Roundhouse Digital.
As part of a wide range of digital activities we created three new responsive microsites, covering postgraduate and undergraduate recruitment. The campaigns have delivered a total over 121,000 click throughs to the website, and over 14,000 conversions. Open day bookings are also 21% up on previous years.
“Working with The Roundhouse has enabled us to achieve our goals in promoting our courses and Open Days. Despite the geographical distance, their professional and consultative approach meant we worked as if they were an extension to our team – optimising our ads and budgets on a daily basis. As part of the campaign, The Roundhouse built three fantastic microsites which reflected our values and ethos in a succinct digital user experience.” – Carl Panteny, Digital Marketing Manager