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Elliot McGrath and Lucy Reed of Roundhouse Digital at the Big Chip Awards 2018

Roundhouse Digital won the Best Marketing Campaign at the Big Chip Awards for their work in raising money and awareness of The People’s Kitchen, a local charity working to help homeless and vulnerable people in Newcastle.

The Awards, held in the Hilton Deansgate, Manchester, saw companies recognised in categories ranging from the best use of technology for good, to the best use of search, attracting businesses such as Autotrader and the Co-op.

Table with several Big Chip Awards

Elliot McGrath, content strategist at Roundhouse Digital, said: “It was a privilege to collect the award on behalf of the team. It was such a group effort; from design, to website build, to creating the films, to managing the campaign.

“As an agency we have worked with The People’s Kitchen for a number of years, so when they approached us to create a Christmas campaign for them we jumped at the opportunity. It was great to see the Newcastle public take it to heart and get so involved.”

Place setting with Big Chip Awards booklet

Alongside Roundhouse Digital and The People’s Kitchen, the campaign was supported by the voucher website NE Offers, and managed to generate an estimated £100,000 in donations, smashing the original £15,000 target.

The charity also saw an influx of food and clothing donations, as well as offers from people willing to volunteer their time to help others. With the high costs associated with supporting the most vulnerable people in society, the campaign ensured the charity can continue to provide a high level of service for the year to come.

David Yellowley, trustee at The People’s Kitchen, said: “Supporting the homeless and vulnerable people of the North East without any government funding means that every penny that is donated counts enormously – Christmas in particular is a challenging time of year for our clients.

“The Food for thought campaign far surpassed anything we have done in the past and makes a real difference. The new branding, campaign approach and execution was pivotal in raising awareness in the public, leading to their generosity which will help sustain our charity over the coming months.”

Elliot added: “It has been a real insight for me, personally, working with The People’s Kitchen. To know that our campaign will directly benefit those most in need in our city is fantastic. It is brilliant to win the award, but the impact means so much more.”

  • Elliot McGrath and Lucy Reed of Roundhouse Digital on stage with sponsor and presenter at the Big Chip Awards
  • Busy room at the Big Chip Awards
  • All Big Chip Awards winners on stage

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