Roundhouse Digital
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The University of Cumbria

Driving student recruitment through onsite conversion techniques



  1. 60,000 conversions / month
  2. "Roundhouse Digital were the ideal partners to help transform our digital presence. Their understanding of the latest web technologies and experience in developing component driven solutions for TerminalFour has delivered a site of real quality, achieved within a short timeframe."

Personalised User Journeys

The site provides a wide range of personalisation functionality, from displaying recently viewed courses on the homepage, to showing events and open day information based on a visitor’s previous selections. It will also show photography and content relating to courses that were previously viewed on the same device, ensuring the website has high relevance for returning users.

Forefront Of Digital Innovation

The University of Cumbria commissioned Roundhouse Digital, working with technology partner TERMINALFOUR, to develop a new cutting edge website to transform their digital presence. The site positions the University at the forefront of digital innovation to enhance engagement with prospective students, existing students and staff, and broader stakeholder groups.

In-Depth User Analytics

The new site has been designed following an extensive competitor and analytics assessment to understand user behaviour at a granular level. The site was then designed and structured through data driven decisions, to provide a logical and structured information architecture. Alongside the new site development, content has been refined to deliver coherent targeted messages for course and campus pages.

Transformative Digital Activities

The responsive site has high impact photography and film, created by Roundhouse Pictures , to bring the University experience and atmosphere to life, and capture what makes them different to other universities. The templates utilised across the site provide a rich suite of layout options for content creators, and allow a highly flexible solution for further development of the website.

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