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Rayovac

Simplifying user journeys for conversion rate optimisation

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Outcomes

  1. "Roundhouse Digital stood out as a professional, design led agency, with great business acumen. Their insights into how to address our audiences, without compromising on design, were perfectly aligned with our brand communications, and we have been rewarded with a product that will benefit our business immensely for years to come."
    Aidan Connor, International Digital and Ecommerce Manager

A Global Offering

Rayovac are one of the top hearing aid manufacturers in the world, with manufacturing sites in the UK and USA. They develop batteries and accessories to compliment a range of aids; zinc air cells, mercury free technology, and ‘clear air’ technology. Roundhouse Digital won a competitive e-commerce pitch to develop a brand new site for their business to business work.

Simplicity Refined

The site is truly multilingual, needing to span several languages including English and German, French, and further languages. The site structure is perfectly formed to showcase the product range and technical precision in the production of the batteries. The result is a clearly structured website, deliberately highlighting the product types within a catalogue style interface, with quick calls to action.

"True to our brand's high standards, we were determined to get the best possible solution for our new website. We had six years since the previous site was built, and so invested the time seeing a number of digital agencies to discuss our online needs. Roundhouse Digital stood out as a professional, design led agency, with great business acumen. Their insights into how to address our audiences, without compromising on design, were perfectly aligned with our brand communications, and we have been rewarded with a product that will benefit our business immensely for years to come."

Aidan Connor, International Digital and Ecommerce Manager

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