A precision engineered site for a new contemporary kitchen brand
- ”We are extremely impressed with the new Biography website, it really sums up exactly what our customers are looking for in an affordable contemporary kitchen, with the crisp presentation of the lifestyle photography and just the right balance of information, plus it’s also very easy to follow."Stuart Howarth, Head of Marketing
- "We have already received some very strong leads as a listed retailer. The latest client came through the door with a screen grab of a kitchen and wants us to replicate the design exactly, including the mix of door colours and worktops, right down to the linear island layout. The photography is aspirational yet achievable and this is what I believe makes the site so appealing and successful."Beverley Winterburn, Inline Kitchens
Your Kitchen, Your Lifestyle, Your Way
Biography Kitchens is a brand new range of kitchens designed with modern British living in mind. The new responsive website showcases the wide range of products on offer, following five distinctive lifestyle themes. With the strapline ‘Your kitchen, your lifestyle, your way’, the site is designed to take visitors through a process that will not only engage and inspire, but will deliver plenty of practical advice and guidance.
Making Biography Accessible To The Kitchen Planner
Find a Retailer and Google Maps integration provides a quick search function for potential customers to find dealers and showrooms nearby, and the ability to make a quick enquiry direct to the retailer. The mobile experience is highly controlled and designed to work flawlessly for both the casual kitchen browser, as well as the detailed kitchen planner.
Delivering High Impact
The site delivers high impact photography in a minimalist clean design, optimised for smartphone, tablet, and up to large scale desktop formats. Each kitchen range, and the numerous personalisation options available, are detailed with expansive website layouts and full width imagery, as well as close up shots of cabinetry, work-surfaces, storage, handles, accessories, and an area to showcase videos.